official title

MERCURI European Master in Customer Relationship Marketing

duration / ECTS

2 years / 120 ECTS

places / campus

30 / Alfara

language

English

Studies mode

Presential

coordinator

Francisco Suay

aimed at

This master is aimed at Students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.

academic fee and finance

See also the tuition fees of this master's degree. The San Pablo CEU University Foundation is the educational institution that allocate more money in Spain for investment in scholarships and grants.

Integrated European Master Program, jointly developed and implemented by four European universities:

  • Uniwersytet Ekonomiczny w Katowicach (Poland),
  • Université Grenoble Alpes (France),
  • Aschaffenburg University of Applied Sciences (Germany),
  • CEU Universidad Cardenal Herrera (Spain).

Currently, students will receive a double degree diploma, and Certificate of Graduation.

  • 4 countries
  • 2 year, 4 semesters, 120 ects
  • 2 Master's degrees
  • Unique european experience

Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.

Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.

They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.

There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.

Why study with us?

  • our mission is to provide world-leading, research-informed management science education.
  • our program is specialized and diverse, with opportunities to take deep dives into topics at the forefront of consumer relationship marketing research and practice.
  • we provide access to an international, welcoming, collaborative community of students and teachers.

MERCURI will prepare professionals from diverse backgrounds for creative and analytical careers that involve and are based on the deeper understanding of modern markets with particular emphasis on modern consumers and their behaviors. These professionals should be able to help companies in designing and introducing more successful and sustainable marketing strategies, suitable for the present European environment.

Ready to apply?

Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!

Apply now

Partners

  • UE Katowice
  • Grenoble IAE
  • TH Aschaffenburg
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  • cm core modules
  • ob obligatory
  • op optional
  • pr practical
  • fyp final year project

Ready to apply?

Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!

Apply now
Cargando

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Ready to apply?

Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!

Apply now
  • GENERAL REGULATIONS CONCERNING THE PRACTICUM IN BACHELOR'S DEGREES AND POSTGRADUATE PROGRAMS.
    PDF

Ready to apply?

Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!

Apply now

Ready to apply?

Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!

Apply now
  • Start date: october 2020
  • Ending date: June 2023

Ready to apply?

Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!

Apply now
  • Normativa de permanencia para titulaciones de Grado
    PDF
  • Sistema de evaluación continua de la CEU-UCH
    PDF
  • Normativa general para trabajos fin de Grado (TFG) y trabajos fin de Máster (TFM)
    PDF
  • Regulatory Framework of the CEU Cardenal Herrera University for Practicum in Undergraduate and Graduate Degrees
    PDF
  • Regulations on the Recognition and Transfer of Credits
    PDF
  • Normativa sobre Enseñanzas Propias y Formación Permanente de la Universidad CEU Cardenal Herrera
    PDF
  • Reglamento para el reconocimiento académico en créditos ECTS por la participación en actividades culturales, deportivas, de representación estudiantil, solidarias y de cooperación en los títulos de Grado
    PDF
  • Normativa de compensación de calificaciones de la Universidad CEU Cardenal Herrera
    PDF
  • Gestión Programa Erasmus Alumnos de Grado
    PDF
  • Seventh and last examination opportunity – Proceedings
    PDF