MERCURI European Master in Customer Relationship Marketing
official title
MERCURI European Master in Customer Relationship Marketing
duration / ECTS
2 years / 120 ECTS
language
English
Studies mode
Face-to-face
coordinator
Francisco Suay
aimed at
This master is aimed at Students interested in marketing and specifically in consumer behavior in all its breadth. It is essential that the student has an international interest since the program takes place in 4 different countries. The entry requirement is to have a degree with a minimum of 6 semesters and 180 ects.
Integrated European Master Program, jointly developed and implemented by four European universities:
- Uniwersytet Ekonomiczny w Katowicach (Poland)
- Università degli Studi di Bergamo (Italy)
- Aschaffenburg University of Applied Sciences (Germany)
- CEU Universidad Cardenal Herrera (Spain)
Currently, students will receive a double degree diploma, and Certificate of Graduation.
- 4 countries
- 2 year, 4 semesters, 120 ects
- 2 Master's degrees
- Unique european experience
Master's program will focus on the critical nature of relations between customers and companies/brands.The program will familiarize students with the complexity of customer behaviors and the rules, conditions and bases of making market decisions and strategies.
Students will get an indepth, international level of teaching and practical training in European economics, management, marketing, consumer law, customer psychology, behavior, and research and will have the chance to develop soft skills in communication, intercultural management or leadership.
They will be provided with the strong knowledge base and handson research experience needed for succeeding in careers such as customer relationship management, marketing, media, communications, advertising, consumer research, entrepreneurship, or public relations.
There are classes conducted by highly qualified academics and practitioners from the different universities partners, with methods such as experiential learning, case study based learning, interactive classes, on-line classes and intensive programs Students need to work on a consultancy project and carry out the internship during the last semester.
Why study with us?
- our mission is to provide world-leading, research-informed management science education.
- our program is specialized and diverse, with opportunities to take deep dives into topics at the forefront of consumer relationship marketing research and practice.
- we provide access to an international, welcoming, collaborative community of students and teachers.
MERCURI will prepare professionals from diverse backgrounds for creative and analytical careers that involve and are based on the deeper understanding of modern markets with particular emphasis on modern consumers and their behaviors. These professionals should be able to help companies in designing and introducing more successful and sustainable marketing strategies, suitable for the present European environment.
Ready to apply?
Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!
Partners
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Ready to apply?
Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!
Professors
The lecturers for the MERCURI European Master in Customer Relationship Marketing are:
- Ms Alexandra Angress: Professor at the University of Applied Sciences in Aschaffenburg, Germany. Graduate degree in Human Resources, Foreign Languages and EU Studies. Worked for the DAAD (German Academic Exchange Service) in Bonn and Brussels as an evaluator of EU Higher Education Cooperation.
- Prof. Dr. Sławomir Smyczek: Full-Professor at the University of Economics in Katowice (Poland). Vice Rector for Education and Internationalisation. Recognized for his habilitation thesis by the Polish Prime Minister in 2010. Author of over 200 articles on consumer behavior, behavioral finance, and international marketing.
- Prof. Dr. Justyna Matysiewicz: Full-Professor at the University of Economics in Katowice (Poland). Professor of Marketing with more than 20 years of teaching and research experience. Vice–Dean for Education and Internationalization since 2016.
- Prof. Jean-Luc Giannelloni: Head of the Marketing Department of Grenoble IAE, University Grenoble Alpes. Former Vice-President of the French Marketing Association. His research focuses on responsible consumption and the influence of emotions on consumer behavior.
- Prof. Dr. Stéphane Ganassali: Habilitated Associate Professor of Marketing at the IAE of the University of Savoie Mont Blanc (France). Founder of the European Master of Business Studies. Specialist in survey methodology and consumer behavior.
- Dr. Francisco Suay Pérez: Professor PhD at CEU Universities, UCH CEU. Bachelor in Economics (University of Valencia) and PhD in Marketing (UCH CEU). Over 20 years of experience in marketing with research interests in integrated marketing communications and educational innovation.
Ready to apply?
Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!
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GENERAL REGULATIONS CONCERNING THE PRACTICUM IN BACHELOR'S DEGREES AND POSTGRADUATE PROGRAMS.PDF
Ready to apply?
Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!
Ready to apply?
Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!
- Start date: september
- Ending date: june
Ready to apply?
Our admission process is simple and easy, and with many resources to make your application as smooth as possible.
Access your intranet to submit documents, find useful information and check your application status from home!
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Regulations for the Continuation of Studies and Enrolment Conditions for Bachelor’s DegreesPDF -
Regulations Concerning Continuous Assessment at the CEU UCHPDF
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General Regulations Concerning End-of-Degree Projects (TFGs) and End-of-Master’s Degree Projects (TFMs).PDF
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Regulations on the Recognition and Transfer of CreditsPDF
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Normativa sobre Enseñanzas Propias y Formación Permanente de la Universidad CEU Cardenal HerreraPDF
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Reglamento para el reconocimiento académico en créditos ECTS por la participación en actividades culturales, deportivas, de representación estudiantil, solidarias y de cooperación en los títulos de GradoPDF
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Normativa de compensación de calificaciones de la Universidad CEU Cardenal HerreraPDF
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ADMINISTRATION OF THE ERASMUS+, SICUE AND IBEROAMÉRICA PROGRAMMES – BACHELOR’S DEGREESPDF
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Seventh and last examination opportunity – ProceedingsPDF
More information
ACADEMIC FEEFirst year of the study:
Second year of the study
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