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official title Grado en Marketing
duration / ECTS 4 years / 240 ECTS
places / campus 65 / Moncada - Alfara
teaching languages English (20%) and Spanish (80%)
learning outcomes Competences
An Internacional Campus

Study alongside students from more than 70 countries, gain an international perspective on the industry and get free Spanish classes while you study.  + info

Comprehensive training

Open up a range of future possibilities with our Certificate of Competences and by taking part in our additional employability and entrepreneurship programmes to enhance your CV.
+ info

Fees and grants

If you are willing to put real passion and effort into your studies, then we can help you. CEU has 15 grant programmes: you may have the right profile for one of them. + info

Studying at the CEU UCH means choosing a University which is different both in the ‘what’ and the ‘how’. We offer a combination of experience and innovation. It is about being truly international and yet with strong local roots. In short, we can offer you everything you need to be whatever you want to be.

Grado en Marketing

Internationalization and innovation are at the very heart of our study program

What makes us different?

1. A bilingual education

If you are interested in being taught in both English and Spanish in order to enrich your future professional profile, we offer the possibility of taking the first year in English and then continue teaching in Spanish for the rest of the degree. Our itinerary also adapts to every need:

  • For non-native Spanish students: during the first year all subjects are taught in English, except for 18 ECTS (which will be taken the following year) where instead we offer the student a module to support their Spanish language learning, which will help them adapt to teaching in Spanish later on in their degree.
  • For native Spanish students: during the first year all subjects are taken in English, except 18 ECTS that are taught in Spanish.

2. Our experience and our record.

We believe that the best way to understand the business world and educate students in 21st century marketing is to use the case method. We believe in providing a solid theoretical grounding alongside special activities which can help our students to begin building their careers at a very early stage. We believe in it - and we do it. That is why you see the reality of business and marketing from the very start, taking a practical approach, and you will have the chance to learn from the best. It is certainly a different way of understanding what education should be - but then we have a strong record in being different.

3. Cutting-edge facilities

The use of case method means that the environment in which learning takes place has to be different. So, you will not just learn in the lecture hall – you will also have to show your mettle during company visits and when you present projects in front of an audience of company directors. Other eye-catching and forward-looking learning spaces include the IT rooms for marketing strategy simulations and The Hub 101 (the only place on campus where you cannot speak in your native language).

In fact, it is highly likely that, for some of the practical projects that you will be involved in, you will need to work alongside students on communication degrees. You might well work at some stage in our television or photography studios. We have everything you need to help you take full advantage of your marketing instincts and take on the world. Throughout your time as an undergraduate, you can take part in a range of marketing competitions and projects.

4. A real-world focus

The world has changed and, with it, the way future professionals must be educated has also changed. That is why you will receive an education which is practical and applicable to the real world from day one, with a range of additional programs and certificates which will prepare you to kick-start your career in the best way possible when you graduate. At the heart of this are internationalization, innovation and creativity in the strategic management of resources – you will learn about all of this from the first year, when you will be in contact with leading professionals.

  • Visiting lecturers - key players at major organizations - will share their experiences with you.
  • Visits to companies and other training activities to enable you to gain first-hand knowledge of different industries.
  • Support and assistance for your business initiatives, via CEU Emprende.

5. The international dimension

Every day at CEU UCH you will be surrounded by students from more than 70 countries. In the globalized world we live in, that is a big advantage for all our students - but particularly for those whose future is in business management. You can build relationships and synergies with people from across the world and broaden your horizons. Our study program also includes activities which will improve your English skills - very useful if you want to do an international placement or practical training abroad, helping you to gain a global vision of business. And if you are looking for a way to perfect your international profile, remember that as a CEU student you can access the language training activities offered by the University's Languages Service.

6. Dual degrees from a University specializing in them

If you love the marketing world, but you are also aware of how useful it could be for you to receive training in areas like law or business management, there is no need to have to choose between them. The CEU Cardenal Herrera University has always been at the forefront of offering students opportunities such as dual degrees. We specialize in such programs and we make it easy for you: we arrange compatible timetables, there is no need to travel to different locations and, of course, you will not have to pay double the price. Check out the information below on dual degrees - our speciality.

Discover the advantages of studying a Dual Degree at the University

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  • *STREAM FOR THOSE WHO ARE NOT NATIVE SPANISH SPEAKERS: you will take all first-year courses in English, except for 18 ECTS credits (which you will undertake in the second year). Instead of undertaking these 18 ECTS credits in the first year, you will undertake a Spanish language module to help you prepare for undertaking your studies in Spanish.
  • *STREAM FOR NATIVE SPANISH SPEAKERS: you will take all of the courses taught in English and the 18 ECTS credits in Spanish.


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Final Year Project


The TFG involves students completing their own original research projects that include and expand upon on topics studied on the course and require students to use the skills and abilities they have acquired throughout their degree. The aim of the dissertation is to teach students how to look for, structure, organise and evaluate relevant information in order to help them develop their own opinions, including how to approach topics with a social, scientific, technological or ethical nature, and how to develop their own thoughts, criticisms and logical and creative judgments.

regulations
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  • cm core modules
  • ob obligatory
  • op optional
  • pr practical
  • fyp final year project
SYLLABUSES

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Visiting Professors

No professors asigned to this degree.

Get ready...

If you want to learn about marketing, go out and do it for real. If you want to learn how to manage a company’s marketing strategy, take decisions for real companies. Learning by doing – it is the best way. The Careers Service can help you to choose the best path for you, so that, if you want a career in marketing, you can do it from the very beginning at top Spanish and international organizations.

Here's what our students and graduates think

Here are some of the companies where you can take your first steps

  • Bankinter
  • Deutsche Bank
  • Dolores Cortés
  • Ford España
  • IVACE
  • Atresmedia
  • IFA
  • Leroy Merlin
  • Levante Wagen
  • Pikolinos
  • Real Club Nautico
  • Bosch
  • Securitas
  • Tempe Grupo Inditex
  • Uria Menendez

Compulsory Placements

Voluntary Placements

  • REGULATIONS CONCERNING VOLUNTARY PRACTICAL TRAINING IN SPAIN FOR UNDERGRADUATES
    PDF

More information

CAREERS SERVICE

If you would like to complement your training with us by studying for a period at another international university, you can with us. If you want to learn from visiting lecturers from across the world, you can with us. We have struck academic partnerships with institutions both in and outside of Europe - that is why you can with us.

Formación
Learning

Seminars and workshops given by visiting lecturers from Europe and America.

Becas
Discovering

Student exchange programs enabling you to study abroad – we have a place for you if you want it.

Para experimentar
Experiencing

Live in other cities and gain new professional insights.

Key partnerships

See the full list of university partners for this degree.

List of universities >>

Practical information regarding mobility

Here you will find all the information you need on how to arrange your mobility program. The Erasmus+ program provides opportunities for you to study for a period of time at European universities, the SICUE program enables similar opportunities at Spanish universities and there are other mobility programs for the Americas. If you have any queries or you would like to start the process for your international mobility program in person, please go to the offices of the University’s International Relations Service.

Erasmus+

Currently, the period for applications for Erasmus + study grants is closed.

What is it?

This is the name of the grants program for study mobility in higher education, enabling students at one institution to study at another in another European country or partner country of the Erasmus+ scheme.

Objectives

  • To promote student mobility - the main objective.
  • To enable students to benefit educationally, linguistically and culturally from the experience of learning in other European countries.
  • To encourage cooperation between institutions and to enrich the educational environment of host institutions.
  • To contribute to the creation of a community of well-qualified, open-minded and internationally experienced young people and future professionals.
  • To facilitate credit transfers and the recognition of periods of study abroad, by means of the ECTS system or a compatible system.

What you must know

  • During your period abroad, you will be exempt from paying academic fees at the host institution.
  • Students must receive a learning agreement in writing, detailing the program of study to be undertaken at the host institution.
  • At the end of the period of study abroad, the host institution must send to the Erasmus+ student and their institution of origin a certificate recording the fact that the student has undertaken the agreed program, along with a report detailing the student's grades.
  • Erasmus+ grants are compatible with all other types of grants and loans obtained in the country of origin.

Are you interested in signing up for Erasmus+ for Students in 2018/19? Look at the documents below carefully and read all about the program, the relevant language exams, and the language certificates which can be accepted:

Questions?

For more information, send an email to the Mobility Office: outgoing@uchceu.es

If you have already made up your mind to go for it, you can contact:

Erasmus Coordinator for Marketing and Business Management (Valencia Campus) Francisco Suay
Erasmus Coordinator for Marketing and Business Management (Elche Campus) Ana Isabel Mateos

Agreements with other universities

Documents

PLEASE NOTE: Awards of Erasmus+ grants can only be made to applicants who have submitted a complete set of the required documents and applications must be approved by the prospective host institution.

Please fill in all of the documents listed below and send it via e-mail to outgoing@uchceu.es (or you can hand these in at the "International Students’ Services" desk if hard copies are required).

The Erasmus+ for Students mobility process has three stages, involving the submission of specific documents:

Before 27th April 2018:

  • Photocopy of your NIE/NIF
  • Photocopy of your European Health Insurance Card (which must not expire before the end of the proposed study period) PLEASE NOTE: The grant will not be paid until we receive a copy of your European Health Insurance Card. Students must carry this card when they leave Spain.  
  • Grant agreement between the University and the Student. You must provide the information highlighted in yellow and sign the agreement. You must then hand in the ORIGINAL at the International Students' Services desk.  
  • Learning Agreement filled in, stamped and signed by the three parties involved (CEU UCH academic coordinator, the host university and the student).  
  • Photocopy of the details of the bank account to which the grant will be deposited and of which the student must be the account holder.
  • Vinculación Bolsa CEU document, which you must sign if you wish to receive a CEU UCH travel grant.
  • A signed Exención de responsabilidades (no liability) document.

After arriving for your stay at the host university (in order to receive the first grant instalment):

  • Confirmation of Arrival Certificatesigned and stamped by the host university. It must be signed on or after the date of your arrival (never prior to your arrival).
  • If modifications have been made, re-send your Learning Agreement, fully filled in, signed and stamped by the three parties involved (the CEU UCH academic coordinator, the host university and the student).  
  • If you wish to extend the mobility period (which must not exceed the maximum period allowed for by the Erasmus+ scheme), fill in and send the relevant form. Consequently, it will also be necessary to modify the initial Learning Agreement and re-submit this, having been once again signed by the three parties involved.
  • Mobile telephone number and address of your accommodation in the host country.

Upon your return (to receive the remaining 30% of the grant):

  • Confirmation of Departure Certificate  the ORIGINAL document, signed and stamped by the host university, with the details corresponding to the end of your stay there. It must be signed on or after the date of your last day at the university (never before).
  • If modifications have been made, re-send your Learning Agreement, fully filled in, signed and stamped by the three parties involved (the CEU UCH academic coordinator, the host university and the student).
  • When the host sends the grade certificates, the student must submit these to the CEU UCH academic coordinator.
  • If you decide to withdraw from Erasmus+ scheme for students at any time, you must fill in and submit the withdrawal form to outgoing@uchceu.es.

Students must also speak to their Erasmus Coordinator, and submit to him or her the academic report corresponding to their stay and a copy of the grades achieved.

With the support of

SICUE

The SICUE (Sistema de Intercambio entre Centros Universitarios Españoles) Program is an exchange scheme between Spanish universities rather than a grant program per se, which is organized by the Spanish university rectors' association, the Conferencia de Rectores de las Universidades Españolas (CRUE) on behalf the Spanish Ministry of Education.

This exchange scheme between Spanish universities enables university students to undertake part of their studies at another Spanish university, in a manner which is guaranteed to be both suited to their degree and recognised by their home university. The SICUE program has no specific funding.

This program enables students to experience different learning environments, including practical training, along with the different social and cultural contexts of the different regions of Spain.

When can I apply?

Application period: OPEN.

Those students who fulfil the SICUE criteria and wish to take part in this mobility program must submit the relevant application form before the closing date (10th March 2017).

Requirements

Students applying for a place on an exchange scheme with universities with which the CEU UCH has bilateral agreements must fulfil the following requirement:

Undergraduates: applicants must have acquired at least 45 credits and be enrolled on at least 30 more.

Applicants must fulfil this credit requirement on 30th September 2016, with the previous academic year being that which is considered for the SICUE mobility application.

  • Master's and PhD programs do not form part of the SICUE mobility program.
  • Periods at host universities typically consist of half an academic year (3, 4, 5 or 6 months, depending on the particular arrangements of the University in question) or a complete academic year.
  • A stay of an academic year requires a commitment to undertake a minimum of 45 credits and half an academic year a minimum of 24 credits.
  • Courses current classed as failed (suspenso): unless the regulations of the university of origin state otherwise, students may include a maximum of one failed course in the learning agreement, if this is authorized by the academic coordinator.
  • Once the student has arrived at the host university, he/she must send the certificate of arrival to their university of origin.

For economic purposes, such students are still affiliated to the CEU Cardenal Herrera University: in other words, they must enrol at the CEU Cardenal Herrera University when the enrolment period opens and continue to pay the corresponding fees to the University – no payments need be made at the host university. The SICUE program has no specific funding of its own.

Students must enrol at the CEU Cardenal Herrera University when the enrolment period opens, even if they are to participate in an exchange scheme at another university.

Students must indicate their order of preference for their proposed destinations (up to a maximum of three).

PLEASE NOTE: The host universities and order of preference selected cannot be changed once the application period has closed, nor will any appeal against this be accepted.

The relevant documents must be submitted in hard copy to:

International Relations Office - Mobility Section

A/A Mª José Pellicer Peris
C/ Luis Vives, 1. Edif. Beato Luis Campos Górriz 
46115 Alfara del Patriarca (Valencia) 
Email: programasintercambio@uchceu.es 
Tel.: 96 136 90 49

LIST OF UNIVERSITIES WITH WHICH A BILATERAL AGREEMENT EXISTS

Decision announcements

  • Provisional list of applications accepted and refused - 21st March 2017.
  • Contact with the coordinator to determine the student's destination - from 22nd March to 12th April.
  • Provisional list of destination decisions - 27th April 2017.
  • Period for adjustments - 27th April to 9th May 2017
  • Definitive announcement of destination decisions - 12th May 2017.

Once you have been awarded a place:

Each degree program has an Academic Coordinator who can provide guidance to all applicants regarding the learning agreement.

Relevant documents

Contact information

International Relations Office - Mobility Section

A/A Mª José Pellicer Peris
C/ Luis Vives, 1. Edif. Beato Luis Campos Górriz 
46115 Alfara del Patriarca (Valencia) 
Email: programasintercambio@uchceu.es 
Tel.: 96 136 90 49

Santander grants for Latin America

Santander’s grant program, known as the Becas Iberoamérica-Estudiantes de Grado-Santander Universidades 2017/18, seeks to promote mobility and cultural exchange between universities in the Iberian Peninsula and Latin America. The aim is to support the construction of a socially responsible, Ibero-American knowledge network. Since the program began in 2011, more than 95 CEU students have benefited from these grants.

This program is aimed at those undergraduate students at the three CEU universities (CEU San Pablo, CEU Cardenal Herrera and Abat Oliba CEU) who have acquired half of the credits for their degree or who have passed all first and second year courses. Six-month periods of study can be undertaken at one of the participating universities in Argentina, Brazil, Chile, Colombia, México, Peru, Portugal, Puerto Rico or Uruguay, between 1st July and 31st August 2018.

The grant award amounts to 3000 euros, and it is compatible with other grants or sources of funding that the student may have.

This year, the San Pablo CEU University Foundation has 19 grant awards available across the three CEU universities. These grants will be awarded on a strictly on a first-come, first-served basis, on the condition that the student complies with all the program requirements when registering their application. To find out more and to register for the program, please contact the Mobility Office by writing to programasintercambio@uchceu.es.

Registration for this program will close on 31st March 2017.

Relevant documents

Consult the academic calendar for the 2018/2019 academic year for the Valencia, Elche and Castellón campuses. Then you can also check the calendars and exam sessions, as well as the class schedules where the Spanish Pathway to Marketing (Grado en Marketing) is taught.

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Memory and reports

memory

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aneca reports

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implementation report

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renewal report

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Survey results

Evaluation reports of student satisfaction, PAS and PDI on different aspects of the degree, allow to gather information to identify key strengths and weaknesses of the title and provide relevant data to define improvement plans.

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  • PAS Satisfaction
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  • User satisfaction with services
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Monitoring

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We carry out a Monitoring Report of our degrees each year and evaluate them through the Valencian Agency AVAP (Agència Valenciana d'Avaluació i Prospectiva) twice a year.
We actively participate in an Internal University Quality Guarantee System, which shows what we are doing well as well as where we can improve and monitor our courses.

Monitoring reports

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Annual reports SGIC

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Suggestion mailbox





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Guidelines

  • All members of the university community will be able to make suggestions.
  • The suggestions may be expressed individually or as a team.
  • To make a suggestion you must provide the personal data requested in the corresponding form. Suggestions, which do not meet these requirements, will not be processed.
  • The mailbox can be accessed directly from the website. The mailbox will function through the e-mail, so a reply will be sent to the sender e-mail address.
  • The Strategic Development and Quality Unit will forward the received suggestions to the responsible of the corresponding area weekly.
  • The Strategic Development and Quality Unit will only have the function of a link between the parties, since it has no executive capacity.
  • The mailbox will be public, but not the documentation inserted in it, only the Strategic Development and Quality Unit will have access to it.

Regulations

  • Normativa de permanencia para titulaciones de Grado
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  • Sistema de evaluación continua de la CEU-UCH
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  • Normativa general para trabajos fin de Grado (TFG) y trabajos fin de Máster (TFM)
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  • Regulatory Framework of the CEU Cardenal Herrera University for Practicum in Undergraduate and Graduate Degrees
    PDF
  • Regulations on the credit transfer and recognition system at the University CEU Cardenal Herrera
    PDF
  • Normativa sobre Enseñanzas Propias y Formación Permanente de la Universidad CEU Cardenal Herrera
    PDF
  • Reglamento para el reconocimiento académico en créditos ECTS por la participación en actividades culturales, deportivas, de representación estudiantil, solidarias y de cooperación en los títulos de Grado
    PDF
  • Normativa de compensación de calificaciones de la Universidad CEU Cardenal Herrera
    PDF
  • Gestión Programa Erasmus Alumnos de Grado
    PDF
  • Seventh and last examination opportunity – Proceedings
    PDF